Be An Advertiser
Why Advertise With Coffee News...

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 Lock-Out Your Competition... Promote Your  Business To Thousands Of People Every Week... Boost Your Recognition In Your Community... And Save Thousands of Dollars In Advertising Every Year.

Our process begins with a brief phone call so we can  learn more about each other’s business. If at the end of that  conversation we both feel Coffee News might be useful for your business or organization, then we’ll schedule time to meet and we will talk in more detail about your business,  marketing and advertising and about how Coffee News works.

Important: Since only one ad for each business type is allowed for each edition of Coffee News, many advertisement categories fill up quickly.

If you are interested in considering using Coffee News to help promote your business or organization, please let us know as soon as possible so we can make sure your space is available.

Coffee News was designed to help local businesses advertise. There are SPECIFIC techniques employed by Coffee News to ensure your advertising message reaches thousands of people every week - in your community. These principles are built-in to every aspect of Coffee News - content, layout and distribution. Through research and experience, we know what works. Coffee News was designed with this knowledge and expertise in mind.  Coffee News is affordable enough to run your ad every week, month after month, so your business develops a strong, well-known brand in your community.

Interested? It’s easy to find out more. Contact Trish Fehon on 0437 393 766 or contact me via the online form and I’ll provide you with whatever information you need to evaluate how Coffee News might help your business or organization.

On average, we each see over 3000 different commercial messages daily. Advertising is everywhere. Businesses must be smarter than ever with how they present themselves and spend their advertising dollars. Most small and medium-sized businesses are very poorly served by print, radio and TV advertising because of the simple fact that, in order to reach the people who are potential customers, they have to buy at least four or more times the circulation they need. Even direct mail, which does allow them to choose their own circulation, can be very expensive.

Enter COFFEE NEWS.

Your local business NEEDS local coverage, and there is very little, if any, advertising media that allows you to target your advertising dollars so precisely. COFFEE NEWS manages to reach the highest and most potent concentration of potential customers of ANY media—for a fraction of the cost

The Benefits...

  • Exclusivity. While you continue to advertise in your local edition of COFFEE NEWS, you’ll be the only advertiser in your business category… for ever. This effectively locks out your competition.
  • The cost. It’s affordable! Advertisements are less expensive than other print media so the small business owner can afford a regular business presence in their local marketplace which is necessary to establish buying patterns. When you compare the cost of advertising in other publications where you are surrounded by your competitors, it makes sense to advertise in COFFEE NEWS and stand alone!
  • Weekly Publication, distributed through restaurants & cafés. The human mind is much more alert and actively seeking mental stimulation before and during a meal. Your advertisement is "devoured" while people wait to eat. COFFEE NEWS is distributed to over 130 cafés and other outlets in the Norwest & Nepean areas.  
  • COFFEE NEWS is upbeat and positive. It contains the week’s funniest and most unusual news stories from around the world as well as jokes, trivia, amazing facts, horoscopes and more. It puts readers in a great mood! When their mood is favourable and they see your advertisement, they are much more likely to take an interest in your business offer. It’s fun, easy reading—no bad news here.
  • It’s short and sweet. Taking 7-10 minutes to read, people will also enjoy reading COFFEE NEWS while waiting to see their doctor, their physiotherapist, their hairdresser or barber… and in fact, anywhere there is a waiting area you could find COFFEE NEWS.
  • Targeted. Your local business needs local coverage. Prospective customers have time while waiting for their coffee, their appointment or their meal to read COFFEE NEWS, making it a great promotional tool for your local business.
  • Continuous and repetitive exposure. COFFEE NEWS provides the inexpensive repetition of advertisements needed to establish buying patterns—weekly exposure with additional exposure through second and more readings. With its weekly distribution, patrons begin to look for the  new edition. The effectiveness of an ad is increased exponentially with repetitive advertising. 
  • Equal advertisement size & rotation. Advertisements complement each other creating impact and reducing the “big potato, small potato” type of judgement. Small advertisements are often obscured in other print media because advertisers with large budgets usually get better placement, and with COFFEE NEWS' weekly rotation, each advertiser has its turn in the more favoured spots. Standard advertising size is 50mm high x 75mm wide.
  • Advertisement design included. Advertisements are designed specifically for COFFEE NEWS so that advertisers can achieve outstanding results. Your advertising rate includes consultation and design of effective advertisements. Ads can be changed weekly by a phone call, fax or email. There are COFFEE NEWS clients who have continuously promoted, not missing a single week, for five years.
  • COFFEE NEWS supply is closely monitored. This ensures each location has an adequate supply of COFFEE NEWS for the entire week. Ads are working 24/7, consistently delivering your message and producing results

CLICK HERE FOR THE POWER & LOGIC BEHIND COFFEE NEWS

PRECISE BUSINESS TARGETING EXPLAINED

A REAL LIFE  ADVERTISING STORY

OUR PROMISE

BENEFITS TO OUTLETS

  


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